In April, we saw social media successes, advert creative going live and some fantastic coverage filtering through for new clients and new ventures.
In Your Sights
Kicking off coverage for the launch of In Your Sights, an online retailer specialising in shooting accessories and equipment we secured coverage with the trade title Gun Trade News.
Transitioning from a solely eBay presence to an e-commerce website presenting a modern look and feel, we ensured the retailer was covered in ‘Webwatch’ to truly demonstrate the step that In Your Sights has taken not only as a brand but as a strong e-commerce business in the shooting market.
Daniel Technologies
Coinciding with the brands expansion, the Security & Counter Terror Expo will be the first expo the company has exhibited at in 16 years. With the expo being the UK’s leading national security event, the expo is an important show for the industry.
Honoured with the task of developing and managing the stand design and to clearly communicate the company’s distinct values we also initiated tactics to gain the most exposure and awareness of Daniel Technologies’ attendance at the expo.
Utilising the stand video and the Daniel Technologies blog, we worked with the highly-regarded publication Flashbangmagazine to develop a strong social media campaign alongside securing a full page advert in the leading publication Counter Terror Business.
In total, the campaign has reached:
48.2k users
2.4k visits to the Daniel Technologies website
3.2k+ views of the Facebook video.
RAGT Seeds UK
The RAGT #AtTheRootOfTheBest varieties range of adverts continued with the Oilseed Rape advert in the latest issue of Agronomist & Arable Farmer.
This month also saw the RAGT Twitter surpassing the 2,000 follower mark, growing by 84 followers.
Belchim Crop Protection
Belchim’s range of product adverts for Kunshi (combats blight) and Praxim (tackles weeds) both secured prime spots in the latest issue of Agronomist & Arable Farmer.
Arysta
Arysta’s adverts for their seaweed turf treatment - Goemar Turf went live in the latest issue of The Groundsmen. This led to the exciting news that the UK Sales Team sold out of product in a matter of weeks!
We also completed the branding of fleece gillets, waterproof jackets and waterproof hats for the Arysta team.
Teflon Diamond Standard Awards
The article in Sporting Shooter recognises the cookery competition’s promotion of game meat as game continues to be an entry requirement for one of the categories. This year the Aspiring Student Chefs are required to submit a game dish recipe.
The cookery competition also teamed up with headline sponsor Anolon UK to run a Twitter competition which assisted Teflon DSA surpass 3,000 followers on Twitter, growing by 320 followers this month.