Articles

From the inception of the Premier League in the 1992/93 season, it has grown exponentially year on year in all areas from viewership to sponsorship and TV deals.

We’re talking about Instagram: the photo and video-sharing social networking service owned by Facebook.

With over 700 million users and 15 million businesses having Instagram profiles, this is the hot social media platform for any business.

It’s where people discover new products and services. With 75% of Instagrammers taking action after being inspired by a post they have seen.

However, before you start creating your Instagram profile, take a social media minute and consider is your brand / product / service even right for Instagram? ✋

Recently, there have been significant changes to auto-play policies for both Safari and Chrome on Desktop and Mobile which will result in a substantial impact on web-based games, advertisers and content providers.

Despite 95% of online adults aged 18-34 being most likely to follow a brand via social networking* and Europe alone seeing over 412 million active users on social media, some businesses have not joined the social media movement.

(Source: MarketingSherpa)

Over the past 10 years we have seen many changes in the brewing industry and drinking culture of the UK: 

• We have seen pub closures increase in line with an increase in home drinking. Following the financial crisis of 2008, we saw this trend arise as disposable incomes diminished, forcing people to entertain themselves in their households. 
• Cider has undergone an image transformation, no longer ‘just’ a refreshing beverage in a picturesque beer garden at the peak of summer, with the emergence of brands such as Kopparberg and Rekorderlig who have challenged the status quo, cider is now beginning to have a reputation of being ‘cool and refreshing’. 
• Women also now represent a much bigger segment of the drinking market, making them an increasingly interesting demographic to brewers across the UK. 
• We have seen the popularity of microbreweries rise. There are now more than 2,000 breweries in the UK, the highest level since the post prohibition 1930s.

A social media campaign with the intention of going viral, which we created for number one cereals breeder RAGT Seeds UK to promote RGT Gravity - the UK’s highest yielding winter feed wheat.

Dupree Creative, a full service brand development agency based in Castle Bytham, Lincolnshire, has won Employer of the Year in the FSB Celebrating Small Business Awards 2018 for the East Midlands area.

Networking and working hard sums up September for our team this month. It has been a busy month consisting of exhibitions, PR and social media campaigns and getting creative to deliver adverts and POS. We have also been thrilled to be welcoming new clients onboard as well as initiating our People's Choice voting campaign!  

We are thrilled to have been shortlisted for a Midlands Family Business Award which celebrates Midlands’ family businesses & their leaders.

We can't believe Summer is nearly over, we are already looking at Christmas feature lists and looking towards 2018. August seems to have gone by very quickly, but at least it is because we have been super busy!

We've been busy securing cracking coverage for our clients, getting creative, being digitally on point in our advertising and social media campaigns as well as meeting some exciting new clients who we can't wait to start working with. Take a look at some of our going-ons in our August DC Snapshot.