Why is Mobile Marketing important?

To stay ahead of your competition and in front of your target audience you need to be adaptable and flexible when it comes to your marketing efforts, whilst keeping up with the latest advances in technology.
 

Running a successful marketing campaign takes time, money and a lot of effort. After all of that, the big question is: How do you know if your campaign has been effective?

What is Guerrilla Marketing?

Guerrilla Marketing, at its core, is a form of advertising that utilises low cost and creative tactics to generate engagement and draw attention to the brand’s product or service. It often allows you to surprise the consumer enabling you to maximise impact and stir up a lot of social activity. Hence, in a time where it is imperative to stand out from the crowd, guerrilla marketing tactics can be very effective indeed.

Originally the term was introduced by Jay Conrad Levinson in his book titled Guerrilla Advertising, the purpose being to create an imaginative solution to represent a brand. 
 

Despite recent GDPR implementations, email marketing is still one of the most effective ways to consistently engage customers and prospects. In 2018, for every £1 spent on email marketing, it generated on average a return on investment (ROI) of £38* which makes it one of the best performing marketing channels.

This statistic is confirmed in a recent study by OpenView:

From the inception of the Premier League in the 1992/93 season, it has grown exponentially year on year in all areas from viewership to sponsorship and TV deals.

We’re talking about Instagram: the photo and video-sharing social networking service owned by Facebook.

With over 700 million users and 15 million businesses having Instagram profiles, this is the hot social media platform for any business.

It’s where people discover new products and services. With 75% of Instagrammers taking action after being inspired by a post they have seen.

However, before you start creating your Instagram profile, take a social media minute and consider is your brand / product / service even right for Instagram? ✋

Recently, there have been significant changes to auto-play policies for both Safari and Chrome on Desktop and Mobile which will result in a substantial impact on web-based games, advertisers and content providers.

Despite 95% of online adults aged 18-34 being most likely to follow a brand via social networking* and Europe alone seeing over 412 million active users on social media, some businesses have not joined the social media movement.

(Source: MarketingSherpa)

Over the past 10 years we have seen many changes in the brewing industry and drinking culture of the UK: 

• We have seen pub closures increase in line with an increase in home drinking. Following the financial crisis of 2008, we saw this trend arise as disposable incomes diminished, forcing people to entertain themselves in their households. 
• Cider has undergone an image transformation, no longer ‘just’ a refreshing beverage in a picturesque beer garden at the peak of summer, with the emergence of brands such as Kopparberg and Rekorderlig who have challenged the status quo, cider is now beginning to have a reputation of being ‘cool and refreshing’. 
• Women also now represent a much bigger segment of the drinking market, making them an increasingly interesting demographic to brewers across the UK. 
• We have seen the popularity of microbreweries rise. There are now more than 2,000 breweries in the UK, the highest level since the post prohibition 1930s.

A social media campaign with the intention of going viral, which we created for number one cereals breeder RAGT Seeds UK to promote RGT Gravity - the UK’s highest yielding winter feed wheat.